Strategy at RCH
Our Definition
An integrated set of informed choices, we act on, positioning us for competitive advantage thereby delivering sales growth ahead of the market and profit growth ahead of sales growth. "The Virtuous Circle".
Competitive advantage is both relative to competition and temporary, making our integrated set of choices, we act on, a continual process of improvement.
Vision
What we do:
We create Brands to serve the world's consumers by strengthening their bodies and minds.
Mission
How we do it:
Everything we do makes us and our Brands more competitive.
